Unconventional austin

For A Tourism Plan, Uniquely Austin

Here's the deal, Austin

Right now, the city we love faces a choice. Will we demand that our City fund what we love about Austin and are losing? Or will we stand by and let our City Council commit over $2 Billion of our hotel tax dollars to expanding the failing Convention Center?

That’s $2 Billion over the next 25-plus years—$1.37 billion in estimated public expenses according to UT’s study on the expansion, plus interest, land, construction, and operating costs—that should go to what visitors and residents both love most about Austin: live music, the arts, unique Austin businesses, parks, pools. Our culture. Our heritage. Our nature. Our soul. What we are losing through neglect and rising costs of living in Austin. 

Here are the key facts of the matter: People don’t come to Austin for the Convention Center. The Convention Center brings less than 4% of our hotel visitors, but consumes more than 72% of our hotel tax dollars. That’s over $70 million this year alone (all data from the Visit Austin Marketing Plan).

That’s $70 million per year (and growing) that could and should be supporting what we love about Austin. Yes, let’s fix up the Convention Center: it could use upgrades. But expanding it in the face of a national glut of Convention Center space with limited demand and years of operating losses is a loser’s bet.

What we do, together, today through Election Day this November 5th, will decide if we fund those people, places, and activities that make Austin special. Please join Austin Independent Business Alliance, Save Our Springs Alliance, and people across Austin by supporting our citizen petition ordinance!

“Currently, we are taking hotel occupancy tax revenue from all over Austin and from all the sources that generate it—live music festivals, the arts, our parks system—and we are investing that money into one industry.”

“Austin’s tourism industry has been growing so quickly not because of the Convention Center, but because the rest of the world has discovered that Austin is a great place to be, because of our live music, because of our beautiful natural setting, because of our arts scene. We are redistributing wealth from those things that people actually come to Austin to do and see to the convention industry, which, as we’ve seen, generates a tiny portion of overall tourism business.”

— John Riedie

Austin Tourism Commissioner

Distict 7

Join the Movement/Sign the petition

Social media

Email list




We would like to send you, very occasionally, updates on our efforts and how you can be involved in our campaigns! There will be many ways to help out and many events to come out over the year!

We are a grassroots organized effort that depends on your support to fight for Austin. Please consider donating to ensure we can win against the downtown hotel interests.

And, please join Unconventional Austin in asking our Mayor and City Council to prioritize City funding for cultural and heritage tourism—including live music, the arts, local business, Austin's parks and scenic areas, our historic sites, and our cultural districts and museums.


A Cap on Convention Center Expenditures ​

Our petition would limit the Convention Center to 34% of our Public Tourism budget generated by our hotel tax. The other two-thirds would support what we love all around Austin —rather than lock up most of our hotel tax dollars downtown.

A Public Vote on Expansions

Our petition would require a vote of the public for any major expansion of the convention center. We got to vote on the $110 million expansion in 1998. We should have a right to vote for a $1.2 billion expansion today.

Allocate 2/3rds of HOT tourism dollars to arts, cultural,and environmental tourism.*

Austin is the Live Music Capital of the world, and yet we only spend small portions of our tourism dollars on music venues, promotion, or events. Austin must make our tourism spending match what both visitors and residents love most about Austin: live music, the arts, uniquely Austin local businesses, parks, and historic preservation.

Promote Our Small Businesses

Just recently we lost Threadgill’s World Headquarters. We lost two theatres on Manor Road. We lost El Gallo and El Azteca, It looks like we may be losing Beerland. We almost lost the Saxon Pub. Meanwhile the convention center is hording hotel taxes that can and should be promoting and helping our uniquely Austin theatres, restaurants, art spaces, and shops.


*Although Chapter 351 of the Texas Tax Code places certain limits on the use of Hotel Occupancy Tax revenue, there are still numerous methods with which the City of Austin can support and enhance the cultural tourism industry, including advertising and conducting solicitations and promotional programs to attract tourists to geographically dispersed areas of Austin (not just Downtown) and investments in multipurpose, performing arts and live music venues, as authorized under Chapter 334, Subchapter H of the Texas Local Government and other applicable laws.

Unless otherwise stated, this website and all content within this site are the property of Unconventional Austin and are protected by copyright and other intellectual property laws.

Paid Political Advertisement by Unconventional Austin PAC.